In this article, we take a quick look at the reasons why businesses should use call recording.
It seems that whenever we pick up the phone nowadays to make a necessary call, we are consistently greeted by an automated message informing us that the call we are making will be monitored and recorded upon connection. The general consensus would suggest that it's only the larger corporations, such as insurance services and mobile phone companies, that implement such measures. However, smaller businesses are now seeing the benefits of recording their incoming phone calls, and for a number of very good reasons.
Staff training and development is a key component to running a successful business and call recording can play a fundamental part of that development. As far as staff training goes, recording telephone calls between an employee and customer can emphasise where the staff member perhaps needs some guidance to meet with company policies, as well as recognising the areas in which an individual needs further training to become better at the job they do. In essence, phone call recording can undoubtedly improve the customer experience and enhance the level of service that customers receive.
Disputes and complaints are never a pleasure to deal with, and every business needs to keep the complaints to a minimum at all times. However, occasions do arise where a customer complaint ensues and the complaints procedure is duly adhered to. In cases of disputes and complaints, a telephone call recording is quite possibly the most reliable and accurate form of evidence to support your business and is, therefore, invaluable. With a viable word-for-word account of who said what, and when, all available at an instant, on record, it can often lead to the end of the dispute and a complaint being dropped.
While it's common practise for big businesses to use call recording services in an effort to successfully enhance customer service, and thus improve quality and performance from employees, it's also significant to remember that call recordings can, and do help, in cases of corporate liability, defusing situations before they become a costly processes both financially and aiding in dissolving the threat to your reputation. This should not be limited to large corporations. The trend in smaller companies utilising call recording software is rising, and it's easy to see why. Smaller, independent businesses need to offer the same level of service and customer care as their larger corporate counterparts, and the smaller business is just as vulnerable to disputes and complaints - complaints that could hit the smaller business harder, where reputation and service quality really counts.
In effect, recording telephone calls is something every business should do. If the reputation of your business relies on providing a first class customer service, selling services and / or products to an individual consumer or on a business-to-business level, call recordings are an extremely beneficial resource.
Call recording software is available for the majority of business telephone systems. If you would like further information, contact Midland Networks today on 0800 849 8585.