Non-geographic numbers are phone numbers which are independent of any geographic area in the UK. Consequently, they do not begin with an area code. Instead, there is a range of non-geographic numbers and the prefix of these numbers determines the cost of the call. There are many potential business benefits to having a non-geographic number and these also vary depending on the prefix, or type of number, you choose. These numbers can be directed to any hosted call handling service or landline in the UK, which means that your business can take advantage of non-geographic numbers regardless of the type of business telephone lines you have.
Taking advantage of non-geographic numbers is simple; all you have to do is contact a provider and choose which type of number you would like. Your new number will then be pointed to your existing phone number, and no changes will need to be made to the existing number or telephone services. Any call management or call handling features that you may have – voicemail, ACD, call diversion etc – will not be affected and will continue to function normally when callers dial your new non-geographic number.
Create a national presence
Of the many reasons why businesses invest in non-geographic numbers, the potential these numbers have to create a national presence is a primary motive. Different types of non-geographic number offer different benefits, but this is a benefit that will be enjoyed regardless of the type of number you choose. Because non-geographic numbers do not relate to any given area within the UK, they help to foster the perception that your business is a larger company with a nationwide phone presence. In the eyes of consumers, this boosts the credibility of your business and helps to attract business from further afield which, in turn, helps to generate additional revenue.
The benefits of freephone numbers
Freephone numbers are those with the prefix 0800. Because these numbers are not chargeable to the caller, they are extremely popular with consumers. When you have a freephone number, you could see sales calls increase substantially as callers will not be deterred by the cost of calling your company. As of the 1st of July this year, freephone numbers are even free to call from mobile phones. Additionally, having a freephone number can also help to enhance customer relations and build a good reputation because consumers will appreciate being able to contact your business free of charge. Consequently, freephone numbers can indirectly help to generate additional revenue even though they are not specifically revenue generating numbers. When you opt for a freephone number, the cost of calls will be charged to your business so this is important to bear in mind. However, the rate is relatively low – usually between 2 and 5 pence per minute – and you may find that this cost is offset by the additional revenue these numbers can generate.
Generate revenue
Some non-geographic numbers are specifically designed to generate revenue. These are known as premium rate numbers, which are those with the prefix 0844, 0871 or 09. Call rates can vary depending on the number you choose. With premium rate numbers, call costs are higher than they are to other non-geographic numbers because the tariffs include a margin for revenue sharing. This means that your business receives a proportion of the revenue generated from these numbers, which is a great way to boost your profits or offset other communications costs.
Flexibility and business continuity
Non-geographic numbers are highly flexible and help to ensure business continuity when you move premises. Because these numbers are not tied to any specific area, you will have no need to change your number when your business relocates. You can simply have your existing number repointed to your new premises and enjoy straightforward business continuity. This will save you the time and hassle of changing your phone number on all of your company literature. Non-geographic numbers are also a great option for businesses operating across multiple sites, as they can be used to connect offices in different locations.
To take advantage of non-geographic numbers, contact Midland Networks today on 0800 849 8585.
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